Monaghan Mushrooms Goes Pink To Raise Money For The Breast Cancer Society of Canada
September 21, 2010
Monaghan Mushrooms has joined with the Breast Cancer Society of Canada to support research for the prevention, early detection and treatment of breast cancer.
For every kilogram of fresh mushrooms sold in the pink packages from September 15 to November 15, Monaghan Mushrooms will make a contribution to the Breast Cancer Society of Canada. Look for fresh mushrooms packed in pink trays with a pink ribbon on the top.
Dr. Shiuan Chen of the City of Hope Cancer Centre in Los Angeles and his team of scientists have identified anti-tumour elements in fresh mushrooms. Mushrooms contain Conjugated Linoleic Acid (CLA) and CLA suppresses a natural substance in the body called aromatase. By blocking aromatase, physicians can reduce the levels of circulating estrogen in post-menopausal women. That is important because, according to the Canadian Cancer Society, high levels of estrogen are associated with a higher risk of breast cancer.